News

BMW EfficientDynamics internationally recognised
04/06/2008

BMW EfficientDynamics has received extremely positive media coverage and has won BMW a number of prestigious awards. In January 2008, EfficientDynamics beat hybrid vehicles to win the coveted What Car? 'Green Award'.

This award reflects the genuine real-world benefits in fuel consumption and CO2 emissions that BMW EfficientDynamics offers to BMW drivers. Steve Fowler, Group Editor of What Car?, said: “While other car makers are still talking about reducing the CO2 output of their cars, BMW and MINI have already done it and those cars are on sale now.”

According to AUTOCAR, BMW (including MINI) has cut its total CO2 emissions figure for 2007 by over 48,000 tonnes, accounting for almost half of the total CO2 reduction in the automotive industry. This great stride in reducing emissions and fuel consumption while optimising performance is a direct result of the innovative EfficientDynamics programme.

BMW’s award-winning EfficientDynamics programme has also been honoured with a global brand. A jury of 47 motor journalists from 24 countries awarded the BMW 118d, a model that displays all facets of EfficientDynamics, with the 'World Green Car of the Year' award at the New York International Auto Show 2008.

Judges of the World Car of the Year Awards praised BMW and its 118d for offering buyers a model with a range of innovative technologies, as standard, that reduce fuel consumption and cut CO2 emissions. The 3- and 5-door BMW 118d records an impressive 62.8mpg on the combined cycle with CO2 emissions of just 119g/km - putting it into the Band B category for Vehicle Excise Duty. The BMW 118d now costs just £35 a year to tax.

To help it achieve these impressive figures, EfficientDynamics technologies such as Brake Energy Regeneration, Auto Start-Stop and Electric Power Steering are employed to cut fuel bills and emissions. An Optimum Shift Indicator is included to encourage economical motoring.

Tom Purves, Chairman and CEO of BMW of North America, said: “BMW is very excited that the BMW 118d with EfficientDynamics won the World Green Car title. The measures that we’ve implemented into every BMW through our EfficientDynamics strategy mean that we’re able to provide customers with the driving pleasure they expect from a BMW, while still meeting the stringent requirements for fuel efficiency and low emissions.”

The award has cemented BMW as the world’s leading producer of environmentally-friendly premium cars and comes swiftly after BMW received recognition for EfficientDynamics by winning similar ‘green’ awards in the UK and abroad. What Car? and CAR magazine ‘Green Awards’ and the Fleet News Environmental Award were presented in the UK. A host of other European publications and organisations, have also bestowed awards on BMw, including the coveted Auto 1 Innovation Award, presented during the Geneva Motor Show.

Judges of the World Car awards previously presented BMW with the World Car of the Year honour for the 3 Series model range, in 2006. This time the BMW 118d was chosen ahead of ten other environmentally-friendly production vehicles for the World Green Car of the Year.

For more information on BMW EfficientDynamics, please click here or call our Sales department on 01326 375100.